Figment
from $68.00Green, creamy and sun-warmed. Crushed fig leaf, bergamot and soft milky woods. An easy everyday scent for anyone.
Ready or not, here we come
Hide the label.
Seek the scent.
Fragrance made for whoever finds it. No his, no hers — just noses.
Start seekingThe game
We play hide-and-seek with perfume. The thing we hide? The gender label. You pick a scent by how it smells — not by which aisle it sits in.
01 · Hidden
No his. No hers.
You won't find "for him" or "for her" anywhere here. We hid them on purpose. Good luck finding them.
02 · Sought
Moods, not markets
We describe places and moments — a bonfire after rain, a fig tree at noon — and let your nose do the rest.
03 · Found
Whoever finds it
Every bottle is a small discovery. If it smells like you, it was yours all along.
The hiding spots
Three scents, zero labels. Come find yours.
Nick of Time
from $72.00Warm, smoky and grounding. Cedarwood, black tea and a touch of amber. Made for evenings and cool weather.
Tideswell
from $68.00Bright, airy and a little salty. Neroli blossom, sea salt and clean musk, like skin after a day at the coast.
The Seeking Set
from $12.00Can't decide? Don't. The Seeking Set hides all three Heid & Seak scents — Figment, Nick of Time, and Tideswell — in 2ml vials, so your nose can do the finding. Wear each one for a few days, in your own places and moments, and see which one was yours all along. Three scents, zero labels.
Not sure where to start?
The Seeking Set
All three scents — Figment, Nick of Time, and Tideswell — hidden in 2ml vials. Wear each one for a few days, in your own places and moments, and see which one was yours all along.
$12 · 3 × 2ml
Seek them allThe one thing we don't hide
Handmade in the USA.
Every scent is blended, bottled, and labeled by hand in small batches, right here in the States. We hide the gender label — never where it came from.
Handmade · Small batch · United States
"Made for whoever finds it."
— Heid & Seak